With so many new ways to pay, Visa Sensory Branding brings consistency and confidence to the payment experience for approved Visa transactions.
What is sensory branding?
Visa Sensory Branding is a suite of digital brand elements that uses animation, sound and haptic vibration where applicable to signal that a Visa transaction is approved.
What to expect during transactions
After an approved Visa transaction, the consumer may experience a sound, an animation and, for enabled devices such as smartphones, a haptic vibration. In a world of new payment technologies, these signals help consumers feel confident when they pay using Visa.¹
¹Visa, Inc., The Value of Multi-Sensory Branding: Sound and Animation Elements in Cardless Payment Experiences, 2016
The payment experience is changing
The sensory experience provides an extra layer of confirmation for approved Visa transactions.
Shop with confidence. Visa Sensory Branding signals, secure, approved Visa transactions.
Enjoy the convenience of quick purchases. The Visa Sensory Branding experience is less than a second in length.¹
Be assured when making payments through Visa’s reliable global network.