• Venezuela

    Venezuela’s hyperinflation and volatile exchange rate has significantly affected e-Readiness. The country performs well in share of banking users, ranking fifth in Latin America. However, credit card usage is in part driven by the desire to avoid inflation.

e-Readiness Index

e-Commerce Spend

In 2015, the total e-Commerce spend in Venezuela reached US $442 million, and is predicted to grow 7.8% annually through to 2020, reaching $652 million.
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e-Readiness Index Breakdown

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Consumer Profiles

78.5% of Venezuelan consumers fall into two opposing profiles, the Pro Surfer (shop online at leastonce a month) and the Traditionalist (never shop online).

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Survey results, research and best-practice recommendations are provided for informational purposes only and should not be relied upon for marketing, legal, regulatory, or other advice. Best-practice recommendations should be independently evaluated in light of your specific business needs and any appropriate laws are regulations. Neither Visa nor Euromonitor International is responsible for your use of the survey results, research, best-practice recommendations, or other information, including errors of any kind, or any assumptions or conclusions you might draw from their use.