• Venezuela

    Venezuela’s hyperinflation and volatile exchange rate has significantly affected e-Readiness. The country performs well in share of banking users, ranking fifth in Latin America. However, credit card usage is in part driven by the desire to avoid inflation.

In 2015, the total e-Commerce spend in Venezuela reached US $442 million, and is predicted to grow 7.8% annually through to 2020, reaching $652 million.

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78.5% of Venezuelan consumers fall into two opposing profiles, the Pro Surfer (shop online at leastonce a month) and the Traditionalist (never shop online).

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